Zizek's comments on They Live

In a crossover between research in my two genres, Slavoj Zizek comments upon John Carpenter's "wonderfully naive" film They Live. Zizek describes the sunglasses which alter one's perception in the film show one the "true ideological message of commodities." Zizek extends this idea to the emotional blackmailing that occurs in certain types of charity and advertising, through which one is encouraged to pay a small price through commodities in the capitalist system in order to avoid actually thinking about the underlying problem caused by the system itself and also to be made to feel better about one's place in the process. These statements are from the Against the Grain radio program.