Sunday, December 7, 2008


Idiocracy, a 2006 Mike Judge film, presents a humorous take on a different style of dystopia: a society filled with complete imbeciles, under the complete control of manipulative (and stupid) corporate advertising and television programs. This film is interesting because it takes several social symptoms of contemporary America to an extreme end, and is effective in both humor and satire because the scenario seems entirely too plausible.

President Dwayne Elizondo Mountain Dew Herbert Camacho, dressed in flashy American flag costume, commences Congress, which is sponsored by a soda company, by firing an automatic weapon.

Fox News in the future: scantily-clad bodybuilding reporters against a background of advertisments let you know what is important.

A television screen in the future: don't worry, there is definitely enough to keep the average feeble mind utterly occupied.

You gotta know what to eat in the future. Study this government and coroporation approved food pyramid carefully.

Future money rules! Check out all those zeros!! YEAHH!

Brawndo, the Thirst Mutiliator, plays an important role in the future, as it is used to water all plants and crops and mutilates the thirst of Americans everywhere. Water is for toilets! Drink Brawndo! Put it on your plants! Brawndo! It's got electrolytes!! It's got what plants crave!!! DRINK BRAWNDO!!!

I highly recommend watching a few of the videos on that site.

Interestingly enough, Brawndo is now an actual product, available from Omni Consumer Products and officially licensed from the film and its distributor, 20th Century Fox. It is a "refreshing and energizing lemon-lime endurance supplement beverage. Bright green with a smooth tangy flavor, and packed with 200mg of caffeine, taurine, inositol, guarana, and electrolytes. Packaged in a yellow 16oz aluminum can promininently featuring the logo and tagline, 'It's got what plants crave!'"